Alegro Setúbal represents a new generation of Shopping Spaces.

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EDIGMA created different environments and interactions for Alegro Setúbal, providing customers with a tailored shopping experience suited to different lifestyles. Particular attention was given to the leisure and entertainment areas.

Aiming to bring the Alegro brand and shoppers closer together, touchpoints for Alegro Setúbal were designed to offer more than maps and locations. To activate the touchpoint shoppers can either touch or simply smile.

For the first time we’ve integrated waterproof touchscreen displays on the foodcourt tables. While enjoying a meal or waiting for friends, shoppers can use the table to play games, read the news or browse the web.

Sector
Shopping Centres

Client
Ceetrus Portugal

Location
Setúbal

Year
2015

Sector
Shopping Centres

Client
Ceetrus Portugal

Location
Setúbal

Year
2015

Sector
Museum

Client
Portuguese Bank

Location
Lisbon

Year
2021

EDIGMA created different environments and interactions for Alegro Setúbal, providing customers with a tailored shopping experience suited to different lifestyles. Particular attention was given to the leisure and entertainment areas.

Aiming to bring the Alegro brand and shoppers closer together, touchpoints for Alegro Setúbal were designed to offer more than maps and locations. To activate the touchpoint shoppers can either touch or simply smile.

For the first time we’ve integrated waterproof touchscreen displays on the foodcourt tables. While enjoying a meal or waiting for friends, shoppers can use the table to play games, read the news or browse the web.

Interactivity

We implemented interactive walls near the bathroom areas as a way to generate interactivity in an unexpected location. Instead of a traditional video wall solution, we opted for a deconstructed approach.

The end results consists of multiple interactive and connected screens distributed along the bathroom corridor access. The information presented on the screens reacts to the presence of people, making every interaction unique.

Workstations

A Shopping Centre can be a place of work, shopping or leisure. The workstations we designed for Alegro Setúbal fully integrate this concept. By adding digital touch access points to the workstation tables, we were able to highlight the usefulness of the space, making it fully interactive. Wi-Fi and power outlets are also available.

We believe in a correct articulation of play and learning space, both physical and digital and the solutions implemented at Alegro Setúbal integrate seamlessly in a traditional playground area, providing an enhanced digital touch experience for children.

Alegro Setúbal represents a new generation of commercial spaces. A personalized touch experience that’s fun and informative.

EDIGMA Studio

At the heart of every solution EDIGMA developed for Alegro Setúbal is EDIGMA Studio, a proprietary software that allows content managers to create, update and distribute content through multiple connected devices, simultaneously or individually.

Content managers can generate personalized marketing campaigns by displaying the right content for the right audience at the right time and IT managers can use the software to access real-time error reports and analyse end-user interaction.