Modern and Technological Space, with strong Emphasis on Innovation, Design and Environmental Issues.
IKEA needed to create impact and differentiate MAR SHOPPING from the others usual Shopping; wanted to create a new concept that capture the attention of the young people living in the region.
Inter IKEA Centre Group decided to build a shopping in OPORTO METROPOLITAN AREA, making it the 31st shopping in 1.024km2 aiming to a 2.8 million people audience.
Over 200 stores, featuring Fnac, Sony, Nike, Chicco, Zara, Benetton and, of course, IKEA furniture store.
Such a large area with hundreds of stores needed a system to help people easily find the store they were looking for.
One other goal was to provide a pleasant and sensorial shopping experience, with strong emphasis on family quality moments and comfort.
Sector
Shopping Centres
Client
IKEA Centres
Location
Matosinhos
Year
2009
Sector
Shopping Centres
Client
IKEA Centres
Location
Matosinhos
Year
2009
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
IKEA needed to create impact and differentiate MAR SHOPPING from the others usual Shopping; wanted to create a new concept that capture the attention of the young people living in the region.
Inter IKEA Centre Group decided to build a shopping in OPORTO METROPOLITAN AREA, making it the 31st shopping in 1.024km2 aiming to a 2.8 million people audience.
Over 200 stores, featuring Fnac, Sony, Nike, Chicco, Zara, Benetton and, of course, IKEA furniture store.
Such a large area with hundreds of stores needed a system to help people easily find the store they were looking for.
One other goal was to provide a pleasant and sensorial shopping experience, with strong emphasis on family quality moments and comfort.
Pathfinder
PATHFINDER allows users to easily find the location of the nearest bookstore, choose were to lunch or simply find the fastest way to their favourite store. Two independent screens per unit: One large main screen; A second smaller screen, located lower, for persons with disabilities. Several units of DISPLAX™ PATHFINDER (unlimited units can be added). Contents edited and managed through an intuitive graphical user interface. List of contents: Store browse by category; Store search; Available Services; News; Advertising campaigns; Timetable; Contacts; Feedback.
Moovit
Entertaining moments for all the family; Engaging and innovative communication channel; Highly precise body movement motion sensor; Realistic graphical effects; Several effects used alternatively; Effects customization; Effects scheduler: programmable timeline; Management tool with intuitive graphical user interface.
Window
WINDOW LAYER; Placed on the entrance of MAR JUNIOR, the shopping’s place for children to play; Displays informative contents such as services available, timetables, rules and security, among other contents; Entertainment contents also available. When parents arrive to pick their kids, they can enjoy their sons paintings by browsing the Art Gallery menu on the Interactive Window.
Crayon
CRAYON placed in MAR JUNIOR;Interactive LCD 32’’; Painting application created specific for this client, where kids can color and draw; The interface is programmed so that after the drawing is finished it becomes available in the Art Gallery Menu of the interactive window.
