A Flagship store that’s beyond Interactive
OPTIMUS is perceived as modern, dynamic and innovative. Culture is also a very prominent characteristic of the brand’s personality, specially music.
OPTIMUS is seen as a highly innovative brand and company.
Is the only company in the world to be awarded three GSM Awards in a row.
OPTIMUS management decided to create a unique project reflect the brand values offer consumers an engaging brand experience.
Sector
Retail
Client
Optimus
Location
Oporto
Year
2009
Sector
Retail
Client
Optimus
Location
Oporto
Year
2009
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
OPTIMUS is perceived as modern, dynamic and innovative. Culture is also a very prominent characteristic of the brand’s personality, specially music.
OPTIMUS is seen as a highly innovative brand and company.
Is the only company in the world to be awarded three GSM Awards in a row.
OPTIMUS management decided to create a unique project reflect the brand values offer consumers an engaging brand experience.
Interactive Facade
THE INTERACTIVE FACADE More than 22 meters of tri-dimensional interactive projection Spectacular night show; Several DISPLAX™ Interactive Systems combined. 7 projectors connected to a DISPLAX™ INTERACTIVE SYSTEM Two different effects: The MAGMA (being the brand logo); The GRID. Other effects to be developed by request.
Experience Block
DISPLAX R&D team had to develop specific technologies and products in order to create the designed modules of the machine.The technical know-how of the R&D team was crucial for implementing such an innovative project.
A media Experience Block into the centre of the 400 m² space, moving all shopping functions into a single device and allowing unimpeded views of the sweeping concrete forms making up both the external walls as well as the raised of Casa da Música.
DISPLAX ™ Interactive Systems
Was selected to develop the Experience Block, covered with over 70 LCD and plasma interactive displays encompassing.
Mobile music videos;
– High Definition movies on demand;
– digital TV;
– broadband internet;
– business services;
– downloadable music;
– ringtones and wallpapers;
– video email and mms;
– 1:1 scale mobile phone finder;
This angular unfolding entity allows customers to experience the full breadth of content and mobile phones on offer through the OPTIMUS network – not through empty advertising but through hands-on, visceral experience.
Configurator
The Phone configurator is a touch screen interface that allows users to select phones based on various categories like price and other technical features.
While selecting the phone characteristics on the touch screen, the back lighting of the product display in the wall is dimmed, highlighting the relevant physical phones.
Module Wallpapers
A single, uninterrupted list of wallpapers, themes and screensavers spans the entire vertical surface of the strip of touchscreens.
By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list vertically or horizontally. Clicking on one of the wallpapers brings up more detailed information about the item if available.
Module MP3
The MP3 Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of music or audiobook MP3 content.
A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens.
By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list. Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker.
Module Ringtone
The Ringtone Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense collection of Ringtone audio content.
A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list.
Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker.
Module TV
The TV Unit consists of 23 Flat-Panel displays simultaneously playing live Hi Definition TV content.
Two touchscreen interfaces allow the user to select and control the content shown on each of the individual displays.
The top interface is intended to control the upper half of the displays for adults and the lower interface is intended to be used by children to control the lower half.
The system should also provide for the possibility to display web content on the individual displays.
Module Clix
The Clix Unit consists of one angled integrated touchscreen display, video camera and directed audio loudspeaker that allow the user to record, playback, email and mms short video clips.
Awards
Viscom Awards
BEST PRACTIVE AWARD 2009
The Optimus Concept Store project won the DIGITAL SIGNAGE BEST PRACTICE AWARD in the INTERACTIVE category.
The prize was awarded during VISCOM 2009, the International Trade Fair for Visual Communication, held in Dusseldorf, Germany.
InAVation
DIGITAL SIGNAGE – BEST NETWORK IMPLEMENTATION AWARD 2010
Optimus Concept Store project won the DIGITAL SIGNAGE – BEST NETWORK IMPLEMENTATION AWARD.
This prize was awarded in the InAVation Awards ceremony, during Integrated Systems Europe 2010, in Amsterdam.
