EDIGMA created different environments and interactions for Alegro Setúbal, providing customers with a tailored shopping experience suited to different lifestyles. Particular attention was given to the leisure and entertainment areas.
Aiming to bring the Alegro brand and shoppers closer together, touchpoints for Alegro Setúbal were designed to offer more than maps and locations. To activate the touchpoint shoppers can either touch or simply smile.
For the first time we’ve integrated waterproof touchscreen displays on the foodcourt tables. While enjoying a meal or waiting for friends, shoppers can use the table to play games, read the news or browse the web.