The Future of Shopping Centers.
BRAGA PARQUE is the biggest and most modern shopping in Minho region, in the North of Portugal. It was inaugurated in 1997. In the begginning of 2010 Braga Parque increased the shopping area and renewed all the facilities. DISPLAX was chosen to provide an interactive wayfinding solution.
Mundicenter decided to increase Braga Parque’s commercial area to best suit the needs of the local community. The city has grown a lot in the past years, specially because of the proximity of the prestigious University of Minho and the Iberian Nanotechnology Research Lab, due to the good network of highways with near cities but also because it is the 2nd biggest city in the North of Portugal.
Sector
Shopping Centres
Client
Mundicenter
Location
Braga
Year
2011
Sector
Shopping Centres
Client
Mundicenter
Location
Braga
Year
2011
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
BRAGA PARQUE is the biggest and most modern shopping in Minho region, in the North of Portugal. It was inaugurated in 1997. In the begginning of 2010 Braga Parque increased the shopping area and renewed all the facilities. DISPLAX was chosen to provide an interactive wayfinding solution.
Mundicenter decided to increase Braga Parque’s commercial area to best suit the needs of the local community. The city has grown a lot in the past years, specially because of the proximity of the prestigious University of Minho and the Iberian Nanotechnology Research Lab, due to the good network of highways with near cities but also because it is the 2nd biggest city in the North of Portugal.
Innovative Project
Braga Parque has an area of 54.000m2, being the biggest shopping in Minho region. The shopping center positions itself as “A Shopping with life”, mostly due to the cultural approach and initiativess that they promote and that gather a lot of people.
Braga Parque has 180 stores, among which Fnac, Nokia, Nike, Zara, Benetton and Apple Premium Reseller.
With such a large area and so many stores, it was necessary to develop a way to help people finding the store or service they were looking for inside the facilities.
Interactivity
Search the specific store you’re looking for by writing its name on the virtual keyboard.
EDIGMA Pathfinder uses dynamic search so the more letters of the store name you type, the more precise result you will get.
Select the store or service you need, and the path to the desired destination is shown.
Select the store or service you need, and the path to the desired destination is shown.
Each EDIGMA Pathfinder is georefferenced so the path is generated dynamically, according to each terminal location.
Users can also activate “handicap mode” and a special path is shown, considering the mobility issues.
