Caixa Geral de Depositos (CGD) is a Portuguese state-owned banking corporation. CGD is Portugal’s largest public sector banking corporation, established in Lisbon in 1876. CGD is the largest Portuguese financial group, with the highest domestic market shares in key areas.
In each sector, there is a clear concern to take the lead in service to customer that meet specific customer needs. Thus, it is intended to ensure customer’s loyalty to CGD Group and promote the sustained growth of market shares.
Sector
Retail
Client
Caixa Geral de Depósitos
Location
Portugal
Year
2019
Sector
Retail
Client
Caixa Geral de Depósitos
Location
Portugal
Year
2019
Sector
Retalho
Cliente
Caixa Geral de Depósitos
Localização
Porto
Ano
2019
Caixa Geral de Depositos (CGD) is a Portuguese state-owned banking corporation. CGD is Portugal’s largest public sector banking corporation, established in Lisbon in 1876. CGD is the largest Portuguese financial group, with the highest domestic market shares in key areas.
In each sector, there is a clear concern to take the lead in service to customer that meet specific customer needs. Thus, it is intended to ensure customer’s loyalty to CGD Group and promote the sustained growth of market shares.
Customer-centric Mindset
With a clear purpose and this strong customer-centric mindset, CGD challenged EDIGMA to take their branches to the next level by implementing solutions that engage and inform their customers about their financial services.
Digital Signage
Digital Signage in bank merge the digital and the offline, giving the branch a digital footprint.
Passing by the branches that embraced this new concept, we will find from digital displays to LED screens that delivers communication in real time, improves brand awareness and add a new channel to the brand interact with the customers.
Interactive Displays
Customers can touch anywhere on the screens to begin their experience.
Simple to use, the interactive displays goes beyond information, they engage with their customers and inform them on financial services, the bank latest products and much more in a non-intrusive way, all while entertaining them.
