Home/Shopping Centres/IKEA – Mar Shopping Algarve

More than a shopping destination…

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Mar Shopping Algarve was envisioned to be more than a shopping centre aimed at attracting visitors for shopping. It was designed with interactive technology in mind and entertainment at its core.

A place for families to relax and enjoy time together. A place for discovery and fun where you can also shop. EDIGMA partnered with IKEA Centres to create and install a digital signage network and interactive experiences that could live up to this ambition.

Sector
Shopping Centre

Client
IKEA Centres

Location
Algarve

Year
2017

Sector
Shopping Centres

Client
IKEA Centres

Location
Algarve

Year
2017

Sector
Museum

Client
Portuguese Bank

Location
Lisbon

Year
2021

O Mar Shopping Algarve foi pensado para ser mais do que um centro comercial destinado a atrair visitantes para as compras. Foi projetado com tecnologia interativa para proporcionar um entretenimento aos seus visitantes.

Um lugar para as famílias descontraírem e disfrutarem o tempo juntas. Um lugar de descoberta e diversão onde também pode fazer compras. A EDIGMA fez parceria com a IKEA Centres para criar e instalar uma rede de digital signage e experiências interativas capaz de responder a essa ambição.

Imersive

The new Loulé complex integrates some of the most innovative digital solutions developed for shopping centres.

Visitors will be able to enjoy interactive landscapes such as the evolution of the Algarve’s almond trees or the typical orange orchards of the region, which respond to the body movement of those who pass through one of the airlocks of the shopping centre. In another airlock, it is also possible to “dive” into the Algarve sea and enjoy landscapes of marine animals from the region.

IKEA - Mar Shopping Algarve
Digital Communication

There is no static signage in Mar Shopping Algarve. All signage is digital, interactive and ever-evolving. The interactive kiosks equipped with interactive multi-touch technology and LCD screens, combine advertising with dynamic wayfinding.

In one corridor, visitors can take selfies against iconic Algarve landscapes in 4K resolution.

In one corridor, visitors can take selfies against iconic Algarve landscapes in 4K resolution.

Sustainability in Mind

With sustainability in mind, on the outside, you can rest in the shade as you charge your mobile device. The energy comes from the Algarve’s sun, through the solar panels placed on top of the bespoke solar charging stations.

The energy comes from the Algarve’s sun, through the solar panels placed on top of the bespoke solar charging stations.

The energy comes from the Algarve’s sun, through the solar panels placed on top of the bespoke solar charging stations.