Interactivity inside the Stores
EDIGMA, together with Optimus and advertising agency EURO RSCG, created an innovative interactive campaign to promote the mobile phone.
Giant replicas of the LG Cookie were created with contents simulating the phone’s operative system.
By touching the giant LG Cookie, people were actually experimenting the product itself. For instance, people could browse the menus, listen to mp3 music, scroll the contact list and other actions, just like on the real phone.
The giant phones were placed on Optimus 20 premium stores, where activation events were developed to enhance the phone’s awareness.