Innovative User Interface.
Meditel is the first privately owned telecomunications company in Morocco, and began operating in 2000.
Telecomunications market in Morocco is at a stage of high growth rate, with increasing number of customers.
Meditel management is working hard to gain leadership and to differentiate from rivals.
Sector
Retail
Client
Meditel
Location
Morocco
Year
2011
Sector
Retail
Client
Meditel
Location
Morocco
Year
2011
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
Meditel is the first privately owned telecomunications company in Morocco, and began operating in 2000.
Telecomunications market in Morocco is at a stage of high growth rate, with increasing number of customers.
Meditel is trailing after market leader Maroc Telecom.
Interactivity
Meditel felt the need to provide a new and striking experience to people visiting the brand’s flagship store, in Casablanca, Morocco.
In this space, people will not only enjoy Meditel’s array of products and services but also spend entertaining and fun moments playing with all the solutions available. The goal was not to create a merely commercial space, but to make the store a social place.
EDIGMA partnered with international brand agency EURO RSCG to develop this project. One of the crucial goals was to combine the brand’s values with state of the art interactive systems.
EDIGMA was responsible for developing custom made equipments, delivering non standard customized equipments and developing interactive multimedia contents for them, meeting the brand values and identity defined by EURO RSCG.
Gaming
Special area for leisure and entertainment.
Custom developed interactive system.
63’’ LCD.
Gesture recognition interface.
Transparent control table with 4 different control hot spots, highlighted by laser.
Placing the hand on the top of each hot spot triggers a predefined event.
Contents
Phone Slider – allows the user to browse a set of features products with associated information.
Jeux de Memoire – this application invites the user to match pairs of cards that represent different cellular phones.
Backoffice content management (update phones by newer models, for instance).
Interactive Table
Innovative natural user interface.
Users can browse the phones available at Meditel.
The application uses the full universe of phones and allows the users to filter based on phone features or specs.
Awards
InAVation Awards
MOST INAVATIVE DIGITAL SIGNAGE PROJECT 2011
Meditel Flagship Store project won an INAVATION AWARD for the Most InAVative Digital Signage Project category, during the INAVATION AWARDS 2011 ceremony.
