Meditel felt the need to provide a new and striking experience to people visiting the brand’s flagship store, in Casablanca, Morocco.
In this space, people will not only enjoy Meditel’s array of products and services but also spend entertaining and fun moments playing with all the solutions available. The goal was not to create a merely commercial space, but to make the store a social place.
EDIGMA partnered with international brand agency EURO RSCG to develop this project. One of the crucial goals was to combine the brand’s values with state of the art interactive systems.
EDIGMA was responsible for developing custom made equipments, delivering non standard customized equipments and developing interactive multimedia contents for them, meeting the brand values and identity defined by EURO RSCG.