Mercedes-Benz is an automotive brand whose quality and attention to details don’t require any presentation. Its reputation is legendary, and its cars take part in the dreams of millions of people.
As brands, especially in the demanding automotive sector, are always searching for the edge that will put them above the competition, Mercedes-Benz Portugal decided to open an innovative store in a place with a great influx of people: CascaiShopping, a shopping near Lisbon, where people with high purchasing power usually shop and take a walk.
Functioning as a showroom and a space where the customer relationship is taken very seriously, everything was planned so that this store met all Mercedes-Benz stratospheric standards.
Sector
Retail
Client
Mercedes-Benz
Location
Lisbon
Year
2014
Sector
Retail
Client
Mercedes-Benz
Location
Lisbon
Year
2014
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
Mercedes-Benz is an automotive brand whose quality and attention to details don’t require any presentation. Its reputation is legendary, and its cars take part in the dreams of millions of people.
As brands, especially in the demanding automotive sector, are always searching for the edge that will put them above the competition, Mercedes-Benz Portugal decided to open an innovative store in a place with a great influx of people: CascaiShopping, a shopping near Lisbon, where people with high purchasing power usually shop and take a walk.
Functioning as a showroom and a space where the customer relationship is taken very seriously, everything was planned so that this store met all Mercedes-Benz stratospheric standards.
Multitouch Table
Right beside one of Mercedes-Benz cars, was placed a state-of-the-art multitouch table.
On the outside, a futuristic structure made of aluminum and ornamented with sophisticated silver and black details.
In the inside, a multitouch application that enabled visitors to explore images, videos and brochures, get in touch with the brand’s websites and social networks, test the knowledge of the purest fans by answering a quiz and configure a Mercedes-Benz model.
At the end, this solution is not only a tool to help enhance sales, but an active promoter of this automobile manufacturer brand.
LCD’s
Three huge displays with top-class image were used to give the scenic impact that the “Silver Arrows” deserve.
Two 84’’ professional LCD’s (one outside, and the other inside the store) and one 55’’ professional LCD displayed some of the most famous Mercedes-Benz commercials.
Awards
InAVation Awards
FINALIST
Mercedes-Benz Brand Store was nominated in the Retail category of InAVation Awards 2015.
The prize is promoted by InAVate, a renowned British magazine specialized in pro AV technology and integration.
This solution is not just a tool to drive sales, but an active promoter of this automobile brand.
This solution is not just a tool to drive sales, but an active promoter of this automobile brand.
