From April 28 to May 6, Estoril Open had one more notable “guest”, in addition to world-class tennis players like Del Potro, Richard Gasquet and Maria Kirilenko: the interactive globe at Saúde CUF stand.
Located in the area of access to the central court, along with other well known brands such as Volkswagen, RFM or Nespresso, the Saúde CUF stand chose EDIGMA to give an extra touch of innovation to its space.
Sector
Brand Activation
Client
Estoril Open
Location
Lisbon
Year
2012
Sector
Brand Activation
Client
Estoril Open
Location
Lisbon
Year
2017
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
From April 28 to May 6, Estoril Open had one more notable “guest”, in addition to world-class tennis players like Del Potro, Richard Gasquet and Maria Kirilenko: the interactive globe at Saúde CUF stand.
Located in the area of access to the central court, along with other well known brands such as Volkswagen, RFM or Nespresso, the Saúde CUF stand chose EDIGMA to give an extra touch of innovation to its space.
Multitouch Globe
At the center of the stand, as part of a timeline that decorated its walls, emerged an interactive globe. This solution allowed any visitor to contact with remarkable moments of medicine in Portugal, José de Mello Saúde group and Estoril Open.
Simply touching on the globe’s curved surface, several people went back and forth in the chronology (1945 to 2012), exploring images and texts about historical events as the inauguration of Hospital de Santa Maria in 1953, or the victory of Federer at Estoril Open 2008.
Digital Communication
Conquering the public with an easy and intuitive access to relevant information, the use of this solution can be considered a huge success as, in addition to the promotion of Saúde CUF brand and values, it also created a differentiating experience, which will certainly never be forgotten.
