Navarra’s showroom proves that Interactive Solutions can be excellent tools to Present Company profile and Products to Visitors.
As an industrial company, dedicated to the extrusion, treatment and trading of aluminium profiles and accessories, Navarra needed to have a showroom that involved visitors far beyond than the common exhibition of products.
So, EDIGMA came to the table, and brought to Navarra’s showroom what it was clearly lacking: a touch of innovation and interactivity. Being this a corporate space, special care was devoted to find the solutions that not only made an impact on visitors’ perception about Navarra, but also facilitated business, after all, the true reason behind showrooms’ existence.
Sector
Corporate
Client
Navarra
Location
Braga
Year
2012
Sector
Corporate
Client
Navarra
Location
Braga
Year
2012
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
As an industrial company, dedicated to the extrusion, treatment and trading of aluminium profiles and accessories, Navarra needed to have a showroom that involved visitors far beyond than the common exhibition of products.
So, EDIGMA came to the table, and brought to Navarra’s showroom what it was clearly lacking: a touch of innovation and interactivity. Being this a corporate space, special care was devoted to find the solutions that not only made an impact on visitors’ perception about Navarra, but also facilitated business, after all, the true reason behind showrooms’ existence.
Interactive
First, we decided to place an interactive LCD in the showroom’s entry area, to welcome visitors with a quick overview about Navarra.
Drag, zoom and rotate images and videos of various Navarra’s projects seemed to us as a proper introduction to the world of “the aluminium brand”.
Assuming a vertical orientation, this proved to be the right choice to impress the highest number of people at the same time (for instance, at guided tours and presentations to the press).
Then, to create a dynamic space, that combined a meeting table with a multimedia presentation, we developed a special structure, made with premium quality wood and Navarra’s aluminium, and including an interactive LCD.
The design of this table was a key factor to ensure the coherence between showroom’s design and the desired functionality of this meeting point.
Although, the “core” of this solution relies on the interactive LCD, which performs a multitouch application. By touching the screen, potential customers, suppliers and partners could, proactively, know more about the company, its products and projects, explore images, PDFs and videos, and get all the necessary contacts.
