Home/Corporate/NTT Data – Point of Disruption

An Immersive Innovation Lab in Lisbon

The future of technology has arrived. There is a place where creativity and technological innovation converge to transform disruptive ideas into real solutions for businesses.

This is exactly what NTT Data has created with POD – Point of Disruption, an immersive innovation lab in Lisbon. A space dedicated to co-creation with clients and partners, it combines Artificial Intelligence, IoT, Virtual and Mixed Reality, and much more to push the boundaries of technological innovation. To turn this vision into a real experience, more than just technology was required: a unique immersive experience was essential. This is where EDIGMA comes in.

NTT Data entrusted EDIGMA to bring the “immersion” concept of POD to life, creating an intuitive and surprising experience that puts visitors’ creativity at the heart of innovation. The design of this space aims to provide a collaborative and engaging environment where ideas can be shared and tested in real time.

Upon arrival at the POD, visitors are greeted by a large screen that generates content and reflects the company’s commitment to putting creativity at the service of technological development.

The interactive table, equipped with object recognition capabilities, allows the identification and presentation of various use cases across different industries.

The virtual and mixed reality area was developed with a focus on training and remote assistance. For example, at the POD, it is possible to take a virtual tour of a wind turbine, used for employee training.

Today, POD is a space where technology meets and merges with humanity, offering an interactive experience that is both innovative and relevant for businesses looking to stay at the forefront of technology.

Sector
Corporate

Location
Lisbon

Client
NTT Data

Photography
José Vicente

Sector
Corporate

Location
Lisbon

Client
NTT Data

Photography
José Vicente

The future of technology has arrived. There is a place where creativity and technological innovation converge to transform disruptive ideas into real solutions for businesses.

This is exactly what NTT Data has created with POD – Point of Disruption, an immersive innovation lab in Lisbon. A space dedicated to co-creation with clients and partners, it combines Artificial Intelligence, IoT, Virtual and Mixed Reality, and much more to push the boundaries of technological innovation. To turn this vision into a real experience, more than just technology was required: a unique immersive experience was essential. This is where EDIGMA comes in.

NTT Data entrusted EDIGMA to bring the “immersion” concept of POD to life, creating an intuitive and surprising experience that puts visitors’ creativity at the heart of innovation. The design of this space aims to provide a collaborative and engaging environment where ideas can be shared and tested in real time.

Upon arrival at the POD, visitors are greeted by a large screen that generates content and reflects the company’s commitment to putting creativity at the service of technological development.

The interactive table, equipped with object recognition capabilities, allows the identification and presentation of various use cases across different industries.

The virtual and mixed reality area was developed with a focus on training and remote assistance. For example, at the POD, it is possible to take a virtual tour of a wind turbine, used for employee training.

Today, POD is a space where technology meets and merges with humanity, offering an interactive experience that is both innovative and relevant for businesses looking to stay at the forefront of technology.

Edigma_NTT_20250219_039_JVicente
Edigma_NTT_20250219_080_JVicente