The QSP Summit is one of the most recognized marketing and management conferences in Europe and gather global leaders that set trends for all the industry.
EDIGMA’s stand embraced the conference theme “convergence” and delivered several solutions where visitors were able to interact with this trend. From virtual reality, to object recognition and interactive mirror, EDIGMA’s stand had it all.
Sector
Brand Activation
Client
EDIGMA
Location
Oporto
Year
2019
Sector
Brand Activation
Client
EDIGMA
Location
Oporto
Year
2019
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
The QSP Summit is one of the most recognized marketing and management conferences in Europe and gather global leaders that set trends for all the industry.
EDIGMA’s stand embraced the conference theme “convergence” and delivered several solutions where visitors were able to interact with this trend. From virtual reality, to object recognition and interactive mirror, EDIGMA’s stand had it all.
Piano Shooter VR
PIANO SHOOTER VR merged physical and digital worlds through three elements, a digital piano, one display and VR gear. It was necessary two players, one player in the piano and the second player in the VR Gear. Each pressed key by the piano player spawns an opponent to the Virtual Reality dimension that the second player must shoot. The passersby watched all the VR action on the screen.
Object Recognition Table
The object recognition table come to life with four tags showcasing some of the best EDIGMA’s projects. Each tag represented one market such as Retail, Tourism & Culture, Corporate and Shopping Centers.
To get the full experience visitors placed a tag on the table, then pick up a project to move it to the LED panel and watch a video about the selected project. It was also possible to compare the different markets and their numbers.
Let’s Get Phygital
EDIGMA’s business management director Jorge Vieira as a speaker brought us the theme “Let’s get phygital” at the business stage. A very interesting perspective about how both dimensions, digital and physical, are becoming one and the impact over customer experience.
EDIGMA also sponsored the event with digital signage at the exhibition area. Six touchpoints presented the information about the event in real time.
