In 2008, EDIGMA was chosen to equip MAR Shopping, the largest shopping center in Northern Portugal, with several interactive solutions.
Four years later, Inter IKEA Centre Group remains confident in the ability of EDIGMA to successfully implement three interactive directories in its most recent shopping center, located in Valladolid, Spain.
RÍO Shopping, opened on 19th September 2012, presents the best and most complete commercial offering in the Castilla y León region.
Sector
Shopping Centres
Client
RÍO Shopping
Location
Valladolid, Espanha
Year
2012
Sector
Shopping Centres
Client
RÍO Shopping
Location
Valladolid, Espanha
Year
2012
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
In 2008, EDIGMA was chosen to equip MAR Shopping, the largest shopping center in Northern Portugal, with several interactive solutions.
Four years later, Inter IKEA Centre Group remains confident in the ability of EDIGMA to successfully implement three interactive directories in its most recent shopping center, located in Valladolid, Spain.
RÍO Shopping, opened on 19th September 2012, presents the best and most complete commercial offering in the Castilla y León region.
Interactivity
In order to guide visitors and ensure they are not lost among so many stores and points of interest, three interactive directories (which we call DISPLAX Pathfinder) were placed in strategic locations: IKEA’s entrance, food court and a main corridor.
Each directory has two interactive LCDs, installed on both sides of its robust metal structure. Thus, multiple people can interact with the wayfinding application, which includes several useful features, such as: interactive map that allows the discovery of the quickest path to a store or service, news, information on vouchers, cinema and contacts, and a form for comments.
Even when no one is touching the screen, relevant contents are displayed, relating to promotions, events and news.
Adapting to each user, the application is available in two languages (Spanish and English) and, for people with disabilities, it shows the route that uses lifts, instead of escalators.
Fast and reliable interactive hardware, intuitive application and backoffice that allows remote configuration of contents and analysis of usage statistics. These three elements are part of a complete package that EDIGMA developed specifically for RÍO Shopping, with the aim of boosting the countless attractions of this innovative shopping center!
Awards
InAVation Awards
MOST INAVATIVE RETAIL INSTALLATION 2013
FINALIST
RÍO Shopping was nominated in the Most InAVative Retail Installation category of InAVation Awards 2013.
This prize is promoted by InAVate, a prestigious British magazine in the audiovisual, technology and interactivity sectors.
