Taylor, Fladgate & Yeatman, founded in 1682, is one of the largest and oldest and most famous port wine houses. Now well into its fourth century, it has thrived and prospered, establishing itself as one of the world’s most respected historical wine houses.
Edigma was invited to design solutions for the recently renovated Taylor’s Port wine cellars in Vila Nova de Gaia. The challenge was to introduce technology to improve visitors’ experience.
Sector
Tourism & Culture
Client
Taylor’s
Location
Vila Nova de Gaia
Year
2016
Sector
Tourism & Culture
Client
Taylor’s
Location
Vila Nova de Gaia
Year
2016
Sector
Museum
Client
Portuguese Bank
Location
Lisbon
Year
2021
Taylor, Fladgate & Yeatman, founded in 1682, is one of the largest and oldest and most famous port wine houses. Now well into its fourth century, it has thrived and prospered, establishing itself as one of the world’s most respected historical wine houses.
Edigma was invited to design solutions for the recently renovated Taylor’s Port wine cellars in Vila Nova de Gaia. The challenge was to introduce technology to improve visitors’ experience.
Contents
Distributed throughout the wine cellars and tunnels are several projections and screens with relevant content that offers visitors the opportunity to learn about the fascinating history of Port wine, as well as that of the House of Taylor’s. Edigma also developed a digital guestbook where visitors can leave comments and photos.
Digital Communication
The informative tour of the famous brand’s lodgings now offers audio guides in English, Portuguese, Spanish, French and German. This solution helped boost the number of daily visitors as it allows for self-guided tours.
The new Taylor’s visitor centre is an excellent example of how technology and tradition can help reshape the face of the hospitality and tourism industries.
The new Taylor’s visitor centre is an excellent example of how technology and tradition can help reshape the face of the hospitality and tourism industries.
