The Municipality of Valongo has entrusted EDIGMA with the creation of the Evocative Cyclist Center, a space with history that pays tribute to cycling in the municipality and in the village of Sobrado in particular. Four champions who have won the Volta a Portugal were born there: Fernando Moreira de Sá in 1948, Joaquim Leão in 1964, Nuno Ribeiro in 2003, and most recently Rui Vinhas in 2016.
From the creation of the visual identity that explores the concept of cycling and the dynamics of this sport to the immersive sensory experience, there are three key moments that make up the Evocative Cyclist Center. In a first moment, the mural of champions contextualizes the visitor to the theme of the center with graphic elements and pieces alluding to this sport that aim to spark interest. In another moment, we find an interactive device that allows us to search deeper into this theme, even navigating through the palmares associated with Sobrado.
At the high point of this center, the visitor is challenged to put on the skin of a champion and enter an alternative reality, where himself becomes a top-level cyclist with the possibility of pedaling through a peloton, passing the finish line, and descending at high speed. This immersive experience is possible thanks to the installed 3D simulator with virtual reality glasses. This configuration allows you to experience a transformative and impactful immersive experience that appeals to different physical and emotional sensations through movement, image, and sound.
This space emerges to value and preserve in memory, recalling the protagonists of the land in the Volta a Portugal. A cultural space that introduces the material and immaterial heritage associated with the practice of cycling and its history as well as its contribution to health and well-being.